Marketing & Social Media Coordinator

RESPONSIBILITIES:

• Develop annual marketing strategies and associated execution plans that align to ENGC corporate strategy and objectives
• Create and implement content editorial calendars to manage content and plan specific, timely marketing campaigns
• Support accountability by setting KPIs and tying company performance, compensation, and promotions to tangible results
• Define and direct marketing programs for brand awareness, demand creation, lead generation, and interface with Sales for lead tracking and management
• Effectively resolve efficiency issues across the marketing/sales and customer success functions
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies
• Manage marketing budget
• Attend applicable industry-specific conferences and various proven-effective online courses.
• Social Media content creation and posting on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. Report on social analytics. 
• Website updates
• Digital Sign Display 
• Print/publishing experience, radio/TV, mass media buying.
• Managing online accounts for Shopify, WeddingWire, Event source, WedLuxe, ReadyMag, etc.
• Creation of marketing and in-house promotional material

QUALIFICATIONS

• Degree in Business, Marketing, Communications, or equivalent education
• A minimum of three (3) years professional hands-on experience developing and executing marketing concepts, strategy, and product services or product management; prior experience in advertising, media and/or subscription-based business a plus
• Experience with Salesforce Marketing Cloud and Jonas and is an asset
• Experience with Google Analytics, MSOffice, and Canva
• Knowledge and experience in digital marketing
• Experience with Facebook Business Manager, and Google Ads. 
• Video, Photography and Graphic Design skills 

ADDITIONAL ASSETS

• Comfortable with conflict, addressing issues, and solving problems in a practical and healthy manner
• Data driven, analytical, intuitive and results oriented
• Strong verbal and written communication skills, good at developing interpersonal relationships
• Reliant on both quantitative and qualitative analysis
• A skilled team-player who invests in developing high-performance, customer centric, and collaborative people and teams
• Approachable personality that fosters collaboration, team building, innovation, respect, and high engagement
• Excellent copy generation and editing/grammar skills
• Able to work independently and closely with Director of Sales & Marketing 
• Strong time management and works well with tight deadlines